Portfolio
From behind-the-scenes administrative support and CRM management to custom branding, graphic design, and social media content, here’s a look at the different ways I’ve helped businesses stay organized, build their presence, and bring their ideas to life.
Branding & Graphic Design
A complete logo and brand identity package created for Kolson Construction Ltd., featuring a modern geometric logo, coordinating colour palette, typography selections, and versatile logo variations. The branding was designed with flexibility in mind, allowing for consistent use across websites, social media, business cards, work vehicles, signage, and apparel.
Project gallery
Social Media & Content
A seasonal Instagram carousel designed for InPower Counselling, combining thoughtful messaging, engaging visuals, and a cohesive autumn-inspired design. Created to present educational content in an approachable, easy-to-follow format while maintaining the business's existing brand identity.
Project gallery
Branding & Graphic Design
A cohesive branding and graphic design project featuring a custom logo and promotional laundry service flyer. Both designs incorporate coordinating colours, typography, and visual elements to create a consistent, recognizable brand identity.
Project gallery
Social Media & Content
A coordinated promotional social media campaign created to celebrate a client's six-year business anniversary and support a limited-time birthday sale.
Project gallery
Social Media & Content
Existing Instagram content repurposed into fresh branded social media assets, giving previously published ideas a new visual format and another opportunity to reach the audience.
Project gallery
Portfolio recreation based on actual client administration and CRM management work. Confidential client information has been omitted.
Admin & CRM Support
Ongoing administrative support focused on maintaining client records, organizing documentation, tracking important deadlines, and coordinating client follow-ups.
Project context: A financial services professional required ongoing administrative support to maintain organized client records, manage documentation, and keep track of important client updates and follow-up activities.
What I did: Maintained and updated CRM records, organized client notes and documentation, created custom client lists and tracking spreadsheets, monitored upcoming review and expiry dates, and supported client communication and follow-up workflows.
Outcome: Helped maintain an organized client management system with updated records, clearer task tracking, and better visibility into upcoming deadlines and follow-up responsibilities.
Portfolio example based on actual client calendar management work. Confidential scheduling information has been omitted.
Admin & CRM Support
A colour-coded, time-blocked weekly schedule built to protect focus time.
Project context: The client's schedule lacked clear structure, making it difficult to see where their time was going and creating a risk of overbooking, missed priorities, and burnout.
What I did: I created a colour-coded, time-blocked schedule that organized their priorities and clearly separated focus time, meetings, and other commitments.
Outcome: The client gained clear visibility into their daily schedule, protected their focus time, and was able to keep projects on track while creating a more reliable experience for their clients.
Portfolio example based on actual client file organization work. Confidential client information and documents have been omitted.
Admin & CRM Support
A standardized folder hierarchy that made documents and templates easy to find.
Project context: The client's files were difficult to navigate, with important documents and templates scattered across folders. Finding what they needed took unnecessary time and created administrative frustration.
What I did: I created a standardized folder hierarchy that organized their files into a clear, consistent system, making essential documents and templates easy to find.
Outcome: The client could quickly locate the files they needed without digging through digital clutter, reducing administrative friction and creating a more efficient way to manage their day-to-day operations.
E-Commerce Support
A fully launched online storefront with individual product listings, descriptions, and pricing to create a convenient shopping experience for customers.
Project context: The business needed a dedicated online storefront where customers could browse its products and make purchases beyond social media.
What I did: Set up and launched the business's Fourthwall storefront, added individual product listings, wrote product descriptions, and organized product pricing to create a cohesive shopping experience.
Outcome: A fully launched online store with organized product listings, clear descriptions, and pricing, giving customers a convenient place to explore and purchase products.
Social Media & Content
A consistent three-times-a-week posting strategy across two platforms.
Project context: A consistent three-times-a-week posting strategy across two platforms.
What I did: Executed a consistent posting strategy of three times a week on two separate platforms, which elevated audience reach and overall engagement by fuelling algorithmic growth and building an active community.
Outcome: Over 28 days, the work generated 17,148 views and 822 engagements. The recorded project metrics also include 15.9K post views, 1.5K likes, 343 shares, and 177 comments.
Let’s talk about what you need and where thoughtful support could help.
